A Rebuild Worth Talking About
After five years of growth and reflection, Femina Collective is entering a new chapter. Founder Beth Borody shares how community feedback inspired a rebuild focused on intimacy, purpose, and connection through The Experience—creating spaces where women in mining can grow, lead, and belong.
by Beth
This year has been a milestone for me and for Femina.
I started Femina five years ago as a side project built on curiosity and a deep trust in my intuition. I wanted to create a community that I wished existed for women in mining, and I believed others wanted it too. Over those five years, I poured my time, energy, and resources into it. There have been moments of incredible growth and moments that tested every part of me. What has never changed is my commitment to radically changing the experience of women in mining.
For a long time, Femina lived beside my full-time career. It was a passion, not yet a profession. That changed this year.
There was a moment this summer when I knew I had to give Femina my full attention. If this movement was going to make its mark, it needed mine. I sat down with my financial planner and accountant to ask if I could make it work. The numbers said “not really,” but my heart said, “you have to.” So, I jumped.
I went all in.
The first step was understanding how our community was truly experiencing Femina. What was working? What needed to evolve?
This year had already been full. We launched The Experience, introduced new Investment and Mining Courses, and brought new team members on board. But even with the excitement, I felt something shift. Our core group, the women who joined our Executive Membership, started to feel distant. I could feel it too.
I showed up for every call, stayed active on Slack, and reached out personally to members. But it still wasn’t enough. So we asked directly. We sent a feedback survey and held one-on-one conversations.
The feedback was real and humbling.
We learned that we were losing the intimacy that made Femina special. As our membership grew globally, connection became harder to sustain. Women were asking for smaller circles, in-person gatherings, and for me to be more present.
Where we thrived was clear. Our experiences: PDAC in Colour, the Dinner Series, the retreats, and the informal meetups. Those were the moments that sparked energy and belonging. They were the spaces for growth, confidence, and honest conversation.
So we began to rebuild.
Peggy and I reflected deeply on how we lead together and how we show up in our roles. It was not easy, but it was necessary.
As a leader, my goal is simple. To ensure Femina remains the safest, most empowering space for women in mining. A place where women show up authentically, connect deeply, and grow together.
The feedback gave us a gift: the opportunity to rebuild with intention.
We reviewed everything. We brainstormed, mapped scenarios, and weighed costs and capacity. We even considered removing memberships entirely. Then we realized we already had the model that reflected what women were asking for: The Experience.
This program offers safety, intimacy, coaching, a retreat, and real connection. Everything our community wanted most. What started as a program for senior women is now expanding into new cohorts and formats, welcoming more women into this kind of deep, aligned growth.
It feels right.
Femina’s next chapter is rooted in connection, purpose, and feminine energy. It is alive in our programs, our experiences, and in our Slack community, where women connect daily across the world.
Femina feels aligned again. And that is exactly why I started her in the first place.
